There is no doubt about it; link-building is a very important component to any SEO campaign. Right now link-building is one of the buzz words in the internet marketing community, and as a result many unethical seo companies are taking advantage of innocent business owners who just do not know any better.

Here we are going to set the record straight, and discuss some ethical SEO link building strategies.

Intra-linking

Linking between pages and posts on your website is a very valuable form of link-building. Not only are you creating a great link structure, but you are keeping all of the “authority” passed by those links on your own website. Many SEO companies overlook intra-linking simply because they do not understand the concept. Here at Killer Shark Marketing we are masters of intra-linking, and will make sure that your website has an SEO friendly linking structure.

Article Marketing

Submitting articles to popular article directories such as ezinearticles.com or articlesbase.com is a terrific way to pick up some additional traffic to your website. Not only do these articles give your site some high quality links, but they can also rank highly in the search engines on their own! Article marketing is one of the fundamental link-building components that any website should be using to increase link credibilty and link diversity.

Blog commenting

This is great for link-building; when done correctly. Most seo companies get this wrong because they basically “spam” blogs with short, irrelevant comments. If someone took the time to write a thrilling post, the person reading it should take the time to leave an insightful comment discussing specific aspects of the post.

What not to do

A lot of unethical SEO companies will tell you “we can get you 10,000 links to your website in just 48 hours.” REALLY? If that can be done in an ethical manner, we would sure like to see it! If this were true, then that SEO company would have to be creating approximately 208 links per hour, or approximately 3.47 links per minute. Sound too good to be true now?

Creating high quality links takes research, time, and a careful evaluation of the site from which you are trying to obtain a link. Another important point to consider is that building links too fast is frowned upon by the all-mighty Google, meaning these “spammy” links are essentially worthless.

At Killer Shark Marketing we take pride in being a high end SEO company that gives our clients the exact results we promise.