Killer Shark Team

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Jeff Hopeck

Killer Shark Founder

Killer Shark’s founder, Jeff Hopeck, is a 2-time author, 3 year U.S. Secret Service Veteran, and Internet marketing consultant. In just a few short years, Jeff brought the Killer Shark vision to life through creating an Online Lead Generation Company that has secured contracts in 23 states and counting.

Jeff Hopeck has put together a team of designers, developers, and writers who, as SEO professionals, have set out to fulfill a huge vision: to grow businesses leveraging the Internet.

Jeff is proud to say that Killer Shark’s clients represent a variety of business areas including cosmetic dentistry, roofing services, lawyers, in addition to the entire Internet launch of BOZ the Bear (a children’s sensation, brought to you by the creators of Barney, The Purple Dinosaur).

Jeff Hopeck continues to see his vision fulfilled every day, as the Killer Shark brand is quickly becoming a nationally recognized symbol of excellence in Online Lead Generation.

Jeff is first and foremost an entrepreneur, whose business principles reflect the different aspects of the Shark: always moving forward, being fierce, and being at the top of the food chain.

At the end of the day, Jeff is proud to have created a business that operates on ethical principles, while also helping its clients stay at the very top of the food chain.

Be sure to check out Jeff Hopeck’s BLOG, where you can learn more about the day-to-day adventures of Jeff and MegaByte (the branding manager for Killer Shark Marketing).

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Katie Ingraham

Operations Director

Katie eats, drinks, and sleeps Killer Shark Marketing, and is responsible for keeping things running smoothly and constantly improving operational systems so clients can continue burying their competition (keeping themselves at the top of the food chain!).

Helping carry out Killer Shark’s vision since its inception, Katie has an undying passion for this company and, like a shark, is always on the hunt for opportunities to grow and become an industry leader in Internet marketing and conversion optimization.

Katie is a firm believer in the power of core values and a motivated team (it takes more than the Captain to sail a ship!). She focuses on finding the right people and helping them grow to their fullest potential. Keeping up with social media trends is another love of Katie’s, and you’ll catch her diving in to social media whenever possible.

Setting personal challenges and goals keeps Katie active and focused on personal growth. Away from Killer Shark Marketing, she spends her time training and instructing at Taido Karate in Norcross, GA, traveling, and shark fishing for Killer Shark’s next mascot.

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Joel Murphy

Creative Director

Joel is a world-class illustrator, and print and web designer who has brought his impeccable design skills to Killer Shark. A self-taught HTML, CSS, and PHP programmer, Joel prides himself on creating superior websites for Killer Shark’s clients. Not only does Joel create client websites that look great, his designs are a fundamental element of Killer Shark’s commitment to lead-generation.

In the last decade, Joel has designed and illustrated corporate logos, websites, clothing apparel, signs, CD and record art, posters, and advertisements for record labels, musical acts, businesses, and brands from all over the world. Joel’s designs have been featured in the United States, Canada, Europe, Central America, South America, and Japan.

Before joining the Killer Shark team, Joel started in the underground hardcore punk music scene where he began illustrating t-shirts, logos, album sleeves, and concert posters as a teenager. Touring with bands since the age of 16, Joel built his name as a premiere artist within the underground music world, and is considered a world-class web designer.

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Matthew Lord

Conversion Marketing/SEO Director

Matt is proud to be an integral part of the Killer Shark Marketing team as the Conversion Marketing & SEO Director. As an experienced internet marketing consultant, his wide variety of Internet marketing skills is a fundamental element to Killer Shark’s ability to generate leads and grow businesses.

With an eclectic background in psychology, business management, statistics, and marketing, Matt knows what triggers consumers to take action. He uses a combination of these skills to continually drive innovation and keep all of Killer Shark’s satisfied clients constantly moving forward.

Matt’s killer lead generation and SEO campaigns are built on four core principles:

- Get more website traffic
- Generate leads
- Convert those leads to sales
- Keep customers coming back again and again

Matt joins the Killer Shark team as one of the top 500 contributors on ezinearticles.com, a leading online publication. With over 800 articles to his name, Matt has been able to create a web traffic generation machine that absolutely cannot be stopped! Matt has worked with businesses at the local, regional, national, and international levels in order to design, implement, and oversee effective marketing campaigns designed to crush the competition!

Matt holds a B.S. from Kennesaw State University. He also played college golf, and is an absolute sports fanatic. He was born and raised in Georgia and currently resides just south of Atlanta with his beautiful wife, Amy.

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Laura Lee Henry

Client Services Manager

Laure Lee brings years of experience as a client services manager and sales representative to Killer Shark’s creative team. Through her dedication to cultivating meaningful professional and personal relationships, she is able to provide Killer Shark’s many clients with only the best services and support. Laura Lee prides herself in helping Killer Shark’s clients stay at the top of the food chain.

Laura Lee Henry is a fundamental part of the Killer Shark team because she is able to enhance the relationship between Killer Shark’s stellar staff and superior clients.

Before becoming a shark, she was a client service manager and sales representative for the Clement provisions (a distributor of Boar’s Head Delicatessen products throughout the entire region of Tallahassee, FL).

Her favorite part of being a client services manager is making sure that each and every client is happy and satisfied.

Laura Lee is a 2007 graduate of Valdosta State College. In college, Laura Lee was a shark on and off the court, as she broke (and has maintained) several volleyball records! In her free time, you can find her at the baseball fields as Laura Lee’s husband is a pitcher for the Arizona Diamondback’s minor league affiliation.

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Janell Hopeck

Content Writer/Editor

Janell is a motivated professional who is delighted to showcase her writing and communication skills as one of the SEO Content Writers for Killer Shark Marketing. Her skills as a member of Killer Shark’s writing team further the company’s commitment to lead generation through a combination of interlinking, off-page SEO, on-page SEO, and relevant online content creation for Killer Shark’s clients.

She started her professional editing and writing career in 2009, and has a desire to share her expertise with others. Janell strives for personal and professional growth on a daily basis.
Janell edited two health and wellness books, and is currently an Editor and Proofreader for a PhD student. Also, she is a Freelance Content Writer for Demand Studios.

Janell possesses a Master of Science degree in Industrial/Organizational Psychology from California State University at San Bernardino, along with two Bachelor of Arts degrees in Psychology and Sociology from King’s College. Aware that learning is a life-long process, coupled with her desire to succeed, she is interested in the pursuit of an Organization Development PhD degree.

She loves sports, reading, cooking, and traveling.

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Britt Buttrill

Content Writer/Editor

Britton Buttrill is a member of Killer Shark’s SEO content writing team. He is able to enhance lead generation and conversion marketing through interlinking, on-page SEO, off-page SEO, and learning the intricacies of SEO strategy. Britton considers himself a writer, first and foremost, and is dedicated to providing Killer Shark’s clients with relevant and creative web content.

Britton has a strong background in professional and creative writing, and he has worked in marketing, management, public relations, and journalism with the Governor’s Office of Communications and various non-profit theatre companies in Atlanta.

Britton earned his BA in English Literature from Oglethorpe University and has also studied at Emory University, Trinity College, and Oxford University. He is a published poet, short-story writer, and produced playwright.

His hobbies include traveling (in Europe, Central America, and the U.S.), book collecting, theatre, music, and coffee.

At the end of the day, Britton hopes that his writing skills will help Killer Shark’s clients swallow the competition! He is happy to be part of the Killer Shark family, and if you want to follow his life as an SEO writer, visit his website at www.brittonbuttrill.com

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Caitlyn Van Orden

Content Writer/Editor

Caitlyn is a member of Killer Shark’s SEO content writing team, where she prides herself on her dedication to producing flawless content for our clients. Through her web-content work, she strives to create error-free content that is relevant to large and diverse audiences. Interlinking, on-page SEO, off-page SEO, and web-content writing are among her specialties. She also works with several different forms of media, both new and traditional.

Her background in writing and proofreading is essential to lead generation. She brings years of experience as a journalist, writer, and editor to the Killer Shark team. Caitlyn also commits herself to creating content that reflects both Killer Shark’s positive image and success.

Caitlyn is a senior at Kennesaw State University, majoring in Communication (media studies) and minoring in Sociology. She is the editor-in-chief of The Sentinel at KSU and a DJ at KSU Owl Radio, and studied communication and business in China this past summer.

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Paloma Pena

Paloma Peña

SEO Campaign Strategist

As an SEO campaign strategist, Paloma is responsible for building high-quality links that drive qualified traffic to our clients’ sites. All of these skills are essential to lead generation. She thrives on the challenging and stimulating field of conversion marketing, and her abilities are a key component to helping clients’ sites undergo massive redesigns and dramatically increase in rank.

Paloma was the first intern at Killer Shark and has since learned much about SEO and marketing strategies.

Paloma is a junior at Kennesaw State University majoring in Communication and minoring in Marketing. She is an active member of the Alpha Omicron Pi fraternity, and in her spare time enjoys traveling and photography.

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Morgan Eckart

SEO Campaign Strategist

Morgan is an SEO campaign strategist who enjoys pushing businesses to the top of the SEO food chain and helping them to succeed in the competitive world of Internet marketing. Her SEO strategies are an essential aspect to lead generation and conversion marketing.

She believes that Killer Shark’s client relationships create a successful business, and uses her SEO skills to give clients superior results.

Morgan is working on achieving a Bachelor’s degree in Communications with a concentration in Media Studies, and a minor in Business Marketing. She started off as an intern at Killer Shark Marketing, and has loved learning SEO and marketing strategies.

In her spare time, she enjoys writing, traveling, and learning new things.